Have you ever noticed brands in a movie? For example, in the movie Forrest Gump, Tom Hanks drinks from a bottle Dr. Pepper and in the James Bond movies, the audience is exposed to the luxurious cars of Aston Martin. These products do not occur by accident, but this form of advertising is called ‘product placement’.
We are all studying the Master Business Communication and Digital Media at the Tilburg University, situated in the Netherlands. This blog page is a part of a group assignment with respect to the course Digital Storytelling.
