Product placement vs. sponsoring

Product placement is often confused with sponsoring. However, the European Audiovisual Media Services Directive [1] state that the main difference between sponsorship and product placement is that in product placement the reference to a product is built into the action of a program. Sponsor references may be shown during a program but are not part of the plot.

Examples of product placement

 

Click 'read more' to see more examples of product placement in movies and TV series.

The product placement logo

The 'PP' icon (logo differs per country) is used for programmes which have product placement within them. According to the European Audiovisual Media Services Directive, television companies are required to inform their audience when they are exposed to brands in a particular program, movie or series. This by showing the product placement logo in front and end of it is broadcasted.