The 'PP' icon (logo differs per country) is used for programmes which have product placement within them. According to the European Audiovisual Media Services Directive, television companies are required to inform their audience when they are exposed to brands in a particular program, movie or series. This by showing the product placement logo in front and end of it is broadcasted.The following video (Dutch) describes the meaning of the product placement logo in Belgium, in a very funny way:
No comments:
Post a Comment